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Highly recommend this to anyone that does work involving copy. It’ll show you how to write effective copy and how to create sticky headlines that enhance brand identity. The book includes case studies, copywriting techniques, advice from real copywriters, and tons of ad campaign examples. Make sure to get a physical copy of this one, given it‘s full of images and you'll want to refer to them easily from time to time.

Building a StoryBrand building a storybrand by donald miller book cover Building a StoryBrand, by Donald Miller, is one of those marketing books that’s pretty hard to put down once you start reading. I have most of my phone number list books on a Kindle, but I bought this one in a physical copy so I can highlight all over it, tear pages out, and easily refer to it. Ya, that’s how much I like this book. The main bulk of the book is about the seven-step storytelling framework Donald has developed.



Gives you clear examples and frameworks on the art of storytelling, and shows you how important it is when it comes to brand marketing. This is Marketing This is Marketing Seth Godin This is Marketing, by Seth Godin, is a cult classic among marketers. The main message of the book is that marketers should use marketing to solve problems their customers face. Marketing is not about the business or the company they work for.