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Whether you are in the development stage of the site, or you already have a site and you want something more from it, create a logical structure that any search engine would like to reach. We invite you to read the first chapter of the Online Marketing Guide Ebook , in which we present how search engines work: How search engine optimization works - Learn everything about SEO from Netlogiq Marketing.Every ad you create on Facebook Ads will end up in someone's feed. Considering that you are paying for this, it is very important to know who your ad should and can reach. In this article, I will show you what targeting options you have on Facebook , and depending on your goals, you will be able to choose the most relevant audiences for you. 1. Custom audiences This category includes audiences resulting from databases (client list, newsletter subscribers, etc.), visitors to your website , users who have interacted with your application or videos. Targeting subscribers and customers If you have a list of customers or newsletter subscribers, the good news is that you can also reach them on Facebook.
All you have to do is create a custom audience and upload a file with email addresses or import from Mailchimp. Audiences in Facebook Ads Facebook will do a matching between addresses and accounts, but the chances are zero that all email addresses will have a Facebook account associated with them. So, if you have, let's say, 5000 addresses, don't be surprised if your audience will only count about 3000 users. The bad part about this type of audience is that it doesn't update Phone Number Data automatically, that's why I recommend you periodically upload addresses, considering that you will constantly have unsubscribes. Depending on the feedback received on the ads, you will be able to figure out if these users are relevant or not on this channel. Targeting website visitors (remarketing) I don't want to get your hopes up, but most of the time these audiences bring the best results. After all, these users are already familiar with your brand .
For remarketing, you need Facebook Pixel on your website, preferably installed on all pages. With the help of remarketing, you bring users back to the site and increase the chances that they will become your customers. And here a custom audience is created, which can consist of: All visitors to your website, regardless of the page, from the last X days (here you set how many) Visitors to certain pages . A more precise targeting, for example when you promote an offer on phone accessories to those who have visited this product category. Users who visited certain pages and others not at all . Users who have not visited your site for X days .
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發表於 2024-1-25 15:25:37