Their modification and optimization

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Price Availability Detailed specifications Opinions Promotions and special events The best products in a given category What devices do Poles use when shopping online? Omnichannel also includes mobile channels. The offer must be easily accessible via smartphones and tablets. This means you need (at least) a fully responsive and fully functional version of your store. This is also a requirement from Google itself, since according to the implemented mobile-first indexing policy, Google evaluates and indexes the mobile version, not the desktop version. That’s why the growing popularity of solutions like or mobile apps is worth paying attention to.

With them, customers can easily participate in other initiatives taken by the store, such as loyalty programs. Delivery and payment methods used When it comes to delivery, leaders pick up their goods at selected locations, such as parcel lockers or Zabka stores. As many as 10% of respondents choose this form photo retouching of order receiving. Express shipping is also welcome Reply. What about payment? Faster payments are at the forefront. It is also clear that e-wallets have not yet come of age in Poland. Their popularity has actually declined compared to last year.



This means that, in order for the store to continuously grow and attract interested customers, it is necessary to guarantee the availability of all the most popular delivery and payment methods. What is the most important thing for Poles when shopping online? The three most important driving factors for online shopping are attractive prices, product availability and free shipping. However, some other factors are also important: The above data is a ready-made list of issues that should be paid attention to so that customers are willing to return to the store. In addition to attractive prices, the buying process itself is also important. This includes the ordering process itself as well as shipping methods and possible returns on your order.