What makes the product/company special

rigite2542@artg

In the company analysis (which concerns the strengths and weaknesses), the characteristics of the company are examined and in the environmental and market analysis (which concerns the opportunities and risks) the facts from the company's environment are analyzed. In order to find out helpful answers for the SWOT analysis of your product, your company or your department, the following questions can help: Questions for strengths (internal to the company & influenceable) “What’s going well for us?” or “What’s going well for us?” “What factors lead to success.


What are the strengths of the product/company/department?” “Do we have unique resources Special Data What is the product/company/department better at than others. What advantages do we have?” “What are the USPs?” Goal: Find out what advantages or particularly cheap and unique resources your company has that, for example, competitors don't have. Questions for weaknesses (internal to the company & can be influenced) “What is difficult or what was difficult?” “What can we improve?” “What circumstances lead to failure?” “What obstacles bother us?” “What should we avoid.




What are the weaknesses of the product/company/department?” "What is missing?" “What do others (experts or industry insiders) see as our weaknesses?” Goal: Find out in which areas there is still room for improvement, what should be avoided and which things lead to failure or have so far led. Use questions for the SWOT analysis Different questions can help you carry out the analysis properly. Questions for opportunities (external to the company & cannot be influenced directly) “What opportunities do we see / exist for the future?” “What chance does the company/product/department have (on the market or with technologies, etc.