Examples of mass SMS messaging: situational marketing Examples of mass SMS messaging: situational marketing Scenario: the offer of the week for loyalty program participants/motivation for joining the loyalty program Example № Mass SMS texting to the loyalty program segment of the client base. Allows to reach regular or warm customers, as well as win back old ones.
The offer is different from a typical business lunch deal: the big disc Consulting Email List ount is applied not just for a meal set or selected dishes, but for the entire menu. The mandatory condition — to show a loyalty program card — subconsciously “lets” the customer in front of the queue.
Example № A mass texting campaign can both introduce a new loyalty program to the entire base and motivate existing clients to join the already existing one. The offer begins with great terms that few competitors have; at the same time, one can’t join the program remotely — a visit to the salon is required.
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