SEO or AdWords, which is more suitable for marketing?

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For an advertising campaign, in fact, it is very likely that the post which, even organically, has obtained more reactions, more comments and more shares will work better. 3. The friend of your fan is your potential fan Finally, it is the same algorithms of the Facebook system that reward pages with a greater number of likes . To make navigation easier and not transform your feed into a single large advertising carousel, Facebook places a limit on the space of the interface to be allocated to advertising . We also talked about it in one of our latest articles .

The obvious consequence of having little space and many ads available is that the latter are sele Norfolk Island Email List cted based on some criteria, established by Facebook itself. Well, one of these criteria is the social context of the advert . What does it mean? Let's take an example. Let's say that Ulisse, one of your Facebook contacts, left a "Like" on the page of Itaca.it , the travel agency with which he recently went on holiday in Greece. Let's also assume that Itaca.it has just created an advert to sponsor Circe : the new low-cost cruise in the Aegean.

Even if you don't know the travel agency in question, as a friend of Ulysses , it is more likely that the Itaca.it advert appears on your wall (complete with the specification: "Ulysses likes this page") rather than the one of other pages with which you have no contact in common. In practice, friends of your fans will see your adverts more easily than other users. This also happens because Facebook algorithms tend to prefer pages with many targeted and active fans . The reason why interaction or traffic campaigns are usually accompanied by "fan acquisition" campaigns is precisely this: having many followers means raising the score of your page.