The good news is, digital marketing lets yoube fluid — you can change what you spend as you go. If you look at keyperformance indicators (KPIs) like cost per acquisition (CPA), how much itcosts to get a new customer, you can see where you’re spending too much peruser or tactic.
Start with a modest budget. The US SmallBusiness Administration Cameroon Email List recommends that companies with under $5 million inrevenue spend 7-8% of their revenue on marketing. Next, figure out yourobjective. event, like a productlaunch. To raise awareness, you’ll want to determine where your ideal customershang out online.
They could be on Facebook, Twitter, or otherplatforms. This will require a little bit of research, but once you have anidea where they are, you can begin to figure out what marketing channels youneed to set aside a budget for. For ongoing tactics, revisit what you’respending every month or quarter.
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