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The rating on Yandex Cards is not just the average arithmetic value of reviews, but also a guarantee of a competitive position for business. Often, business representatives think that the rating on Yandex Maps is formed linearly: users leave their estimates, which are summed up and divided into the number of reviews. In fact, the algorithm for calculating the rating is much more complicated. We tell how the rating is formed on Yandex Maps, on which it depends on and how to increase the rating due to simple but effective actions.
Yandex Maps: the rating of the organization and its value
The rating on Yandex Maps is an index that illustrates the quality of the company’s work, its popularity and attractiveness for customers.
Users leave their assessment and business reviews. Based on their opinions, the rating of companies on Yandex Maps is formed. The maximum rating is 5 shopify website design stars. For the new company to form a rating, it requires three to five ratings.
The choice of the client in most cases is influenced not only by the rating, but also by the number of ratings. When choosing between two companies with the same ranking, people are more likely to prefer a place where reviews and ratings are more in number.
5 reasons why the rating on Yandex Maps is of great importance for promoting local business
Increases customer loyalty and trust in your place.
Helps you stand up among the competitors in the search results.
In Yandex Maps there are filters for searching for the rating, respectively, companies with a low rating do not always fall into the search results.
If the company has a lot of reviews, they are grouped by rubrics. With their help, it is much more convenient for users to look at reviews about food, prices, maintenance or interior. Categories are also useful for business – you quickly get information about what is worth improving or changing.
Companies with a high rating Yandex recommends in the search results as trusted organizations. The recommendation of Yandex is an authoritative source of information for most users.
In addition, every year Yandex awards the best companies the status of “good place”, which is highly valued among customers. Even competitors are primarily equal to organizations with a star from Yandex.
Next, we will figure as a rating and how to advance on Yandex Maps.
How to form a rating on Yandex Maps
The company's rating on Yandex Maps is not equal to the average between all estimates. The algorithm of the service analyzes the reliability and objectivity of each individual assessment, user rating and other factors.
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