And, within this audience that interacted

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Audience spend more time on Google, searching for tips and asking questions ? Choosing the right platform to start your remarketing will give you clues about the tastes and behavior of a specific group within your target audience — something essential for completing the next stage of a successful strategy : segmentation ! With the platform selected, it is in the segmentation that you will create groups of interests and similar behaviors that have already interacted with your company and that you would like to reach again.

You can choose super detailed features, including: Which part of your website, or which profile on your social networks — or even which of your services, products or applications — has this audience interacted with before; with your brand, what age, gender, tastes and location of these people are of greatest interest to carry out your strategy? The potential for creating optimized campaigns is infinite with Middle East Mobile Number List  access to filtering data like this. With possibilities like this, the limit of your chances of capturing new leads (and making a profit) will completely depend on your expertise and your imagination! Key metrics in remarketing Once you have your remarketing strategy ready and running, you will need to keep an eye on three very important metrics and indicators to monitor.



Metrics and indicators do exactly that: they indicate objective numbers across different contexts that you can use to understand the health of your campaigns and compare their performance! When remarketing, pay attention to: CTR ; ROI; And the conversion rates! CTR is the "Click Through Rate": the average number of people clicking on your ads. It is a direct indication of how persuasive or relevant your message or offer is to people, since only those who feel really instigated will click on them!4 I've already talked about ROI before: it's the return on investment not just at the campaign level, but at the level of representing remarketing within your business's financial objectives.