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Connections of your customers or already acquired leads. In fact, referral marketing is effective because of the relationship between your customers or leads and their referrals . Just as with the purchase of a product or service, the word of a friend or a reliable contact is often more effective than a great company promotion. In conclusion, we can firmly say that there are many different ways and tools to generate new leads.

You just need to know how to be creative and use all the levers, or the most effective and suitable ones for your business. One last piece of advice: always put yourself in the shoes of the contacts you want to generate. Try Job Function Email List answering these questions: What content will they like? Why do they need my content? How do I respond to their needs? The answers will help determine your lead generation strategy.



Choose the perfect tools. In which cases can we say that the company is ready for an inbound marketing project ? What skills do you need and what can be outsourced instead ? The fact that some pieces of the inbound marketing project are entrusted to external agencies and/or professionals is completely normal: what the company must aim for is a correct balance between internal skills and outsourcing.