This is partly due to the change in

siwoha240

The problem is that currently, producing a product and a message capable of satisfying the communication needs of the entire population of a square is impossible.  the communication model and the large number of channels we can encounter. In fact, some experts have gone so far as to say that mass marketing is dead .


GUIDE The complete guide to Inbound Marketing Phone Number List   Discharge INDEX OF CONTENTS How to segment the target audience? One of the most important trends in marketing is segmented marketing, which has very interesting advantages in this regard. But first it would be worth taking a few steps back and starting by defining the most important concepts.




Segmentation of the target audience is understood to be one of the most important methodologies used by marketers of all levels and in different geographies. The most classic definition of this tool is found in the now classic Phillip Kotler: “Segmenting is analyzing and identifying the profiles of consumer groups that may need different products or different marketing strategies.”