Search Results to Improve Rankings

mdh673558

AMA with Google Search SMX 2015: Danny Sullivan and Gary Illyes Why we care. Does Google use clicks? Clearly, yes. But again, probably not as a direct ranking signal (though admittedly I can’t say that with 100% certainty as I don’t work at Google or have access to the algorithm). I know clicks are noisy and easy to manipulate. And for many sites/queries, there simply wouldn’t be enough data to evaluate to make it a useful ranking signal for Google. Dig deeper. The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate Additional reading.

In Google Patents Click-Through User Feedback on (2015), Bill Slawski described a DB to Data explaining how Google might rank pages based on user feedback (clicks) in response to rankings for those pages.Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a newly identified problem at their workplace.



Customer journey in SEO During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. As the customer dives deeper, a complex interplay between desire and rationality occurs, with considerations of value, necessity and potential enjoyment balanced against budget constraints. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.