Why do you need to implement a Demand Generation strategy

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Remember that audiences are not always ready to convert easily. Before offering him concrete sales arguments, it is useful to attract his attention with blog articles or online videos, for example. These are two effective ways to gain public trust and strengthen the reputation of a company . Once the process has started, lead generation techniques can take over to convert prospects to “qualified” status and to begin commercial procedures and negotiations, particularly in B2B.

These two approaches overlap at certain points in your Phone Number Data sales process. A webinar focused on a service or product, for example, may include both a Demand Generation approach and a Lead Generation approach. Likewise, when you populate your database, Demand Generation and Lead Generation complement each other, as prospects move through the funnel . Also read: Demand Generation and Inbound Marketing, what are the differences?  Increase brand awareness Demand Generation methods have both short-term and long-term effects.




Performance indicators (KPIs) are there for that, you can use different KPIs to monitor your results: the traffic generated; the MQL (marketing-qualified lead) rate; the SQL (sales-qualified lead) rate; the conversion rate; cost/opportunity; CAC (customer acquisition cost); the duration of the sales cycle: the average time between the identification of a prospect and its transformation into a customer the objective is to shorten this time.