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Many companies are increasing the number of customer service representatives in preparation for the Black Friday and Christmas shopping season. Everything to meet the consequent flow of calls that will inevitably arise. To deal with the influx of customers during the holidays, the secret is to use a chatbot . Creating a positive experience for your customers is essential to establishing your brand's credibility and earning their loyalty. Many consumers may interact with your business on Black Friday for the first time, and providing them with a positive experience can set you apart from the competition and keep them as a customer for the rest of the year. This is where chatbots come in! On this day before Black Friday, these five guidelines can help your brand create a customer experience plan that benefits your business. With them, you can create a comprehensive strategy to increase your customers' satisfaction with their experience with your brand from their first exposure to it until long after they've made a purchase. See how to maximize your company's financial effect on Black Friday with a chatbot Half of Brazilians want to shop on Black Friday , according to the Behup survey – Consumption Survey 2nd semester 2022 , carried out by IM Globo.
The number represents an increase of 3% compared to the previous year. Even more people plan to buy that day than in class B do: 65% of people in class A. This year, 71% of customers will seek omnichannel experiences, with online shopping and in-store pickup options becoming more widespread. To take advantage of this increase in demand and meet customer expectations, see how to maximize your company's financial effect on Black Friday with a chatbot. Be where your customers are By 2025, 80% of customer support organizations will abandon native mobile apps in favor of messengers, says a Industry Email List Gartner report. Messaging channels, such as WhatsApp, are being widely adopted by the public – the platform has more than 2 billion monthly active users -, which makes it a great opportunity fobile app experiences, save expenses, increase digital and self-service effectiveness, and provide a consistent experience for customer engagement. The application's great potential audience lies in the fact that companies can quickly get in touch with new customers who are not yet fully aware of their offers in an environment that is familiar to them.
Another great advantage related to the popularity of WhatsApp is the message opening rate. Messaging apps have average open and click rates of 90% and 30%, respectively. The extremely fast response time allows for more in-depth discussions than just requests for assistance. More and more people are using social messaging apps to discuss products, ask questions and share positive feedback. With these methods in place, your company's customer support agents can more successfully serve as digital salespeople, influencing customers' purchasing choices in real time. Automatic service rotation and the use of different instruments to achieve efficiency will activate human agents to resolve more complicated or strategic calls. The ChatGuru platform combines the two best aspects of each of the possibilities. As another difference, ChatGuru stores all customer interactions, whether with the chatbot or a human agent. In this approach, you can learn more about your target audience and evaluate ways your team and bot can better meet their needs. As a result, your company can establish its own identity and offer customers something truly unique. Chatbots will be used in this way as part of the customer service phase, allowing consumers to obtain quick and individualized answers to their questions, concerns and requests for information, as well as make purchases, reservations and other transactions at any time of the day or night.
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發表於 2024-3-7 16:55:49