When we decide to look for a recipe on the internet

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On the other hand, brands and companies that are outside the events must be smart enough to stand out without breaking the rules of the game. If you liked understanding what ambush marketing is, how about learning more about creating a successful Digital Marketing strategy? Download our e-book right now to access valuable information about Digital Marketing 3.0! After all, what has changed about structured recipe data at Google? Through structured recipe data on Google, users can find useful information about the recipes they are interested in. But, one point about this has changed in Google's documentation. Now, recipe website owners will have to update their content to continue getting results in the search engine. google recipes.

When we decide to look for a recipe on the internet and make a query on Google, we instantly Telegram Number Data see results that tell us what ingredients we will have to use, as well as the time it takes to prepare it, right? Well, last week Google announced a small change that recipe websites will have to follow. Although it will not affect the user experience as much, it will be very important for page owners who want to improve their SEO . Are you interested in knowing what this change consists of? So, keep reading this article about recipe structured data on Google ! First of all, what is structured data? For Google to understand the purpose of each content published on a website, they must be well structured.




Therefore, we can define the concept of structured data as the way in which a web page reports and classifies its contents. For example: after performing a Google search for a recipe, the user will be able to find important information in the results . Let's look at an example below! As you can see, the SERP immediately shows us some of the ingredients and the preparation time of each recipe. This is because those sites use structured data. How did Google recipe structured data work previously? Every time someone posted a new recipe on a website, they had to specify the cooking time and prep time. Cooking time is related to the time necessary to complete the preparation of an ingredient or food.